• Strategy Framework

    Social Media Maturity assessment

    The Social Media Maturity Model is an effective approach to improving a company’s social media strategy. It provides a way to objectively assess how far the company has come in implementing social media and identifies focus areas for further development.

    The Social Media Maturity tool assesses the social media adoption level in companies. The tool is a 7-question assessment that leads users through several key elements to determine how well the company has adopted social media within the structure of the company. In order to maximise the value of interaction on social media and mitigate potential risks, companies should establish certain elements internally (e.g., response processes / governance, tools, resources, support structure, leadership support, organisation culture, metrics). The assessment takes only about 5 minutes to complete, and the end result illustrates where a company sits within a maturity matrix. The results contribute to determining the next steps in developing the company’s social media strategy.

    Try out the Social Media Maturity Tool

  • Enterprise Collaboration

    Rapid assessment survey

    The rapid assessment survey is aimed at gathering critical information to gain a better understanding of the company’s current work environment that contributes to developing an enterprise collaboration strategy. As described in the book, the rapid assessment will cover a range of areas required for the development of the enterprise collaboration solution, such as:

    • overall level of understanding and use of social media in the department or team
    • needs and priorities from each department or team
    • overview of technology landscape and tools used

    Download the Rapid Assessment Worksheet

     

    Evaluate technology

    Companies usually have a pre-existing approach to tools or technology platform evaluation and selection. The basic approach involves rating each tool or technology platform against a list of prioritised functional and technical requirements.

    Eight Variables to Evaluate Enterprise Collaboration Vendors

    Source: http://www.jmorganmarketing.com/how-evaluate-enterprise-collaboration-vendors/


     

  • Business 2.0

    User personas

    Understanding the target audience is one of the most critical elements to the successful use of social media for business. Developing user personas is an effective way to understand the target audience and creates hypothetical descriptions of potential user groups and their behaviour. The links below are useful resources to start developing user personas:

     

    Forrester Social Technographics

    Social Technographics classifies people according to how they use social technologies. The link below is a full description of the Social Technographics by Forrester Research.

    Social Technographics by Forrester Research

     

    Content calendar

    The content calendar is a schedule of content and the planned publishing timings across various social media channels. Once the social media accounts have been launched, it is necessary to have a steady stream of content to gradually build engagement with users. The link below provides some guidance on setting up a content calendar.

    How to Put Together an Editorial Calendar for Content Marketing

     

    Social media channel management processes

    Develop processes to operate and manage social media channels, including account setup procedures, content monitoring, responding and commenting, issue management, information archiving and decommissioning of accounts. The linsk provide guidance on setting up social media channel management processes.