What this book offers you

  • Best practice examples of European companies

    The case studies provide insights into how companies have successfully implemented social business initiatives in alignment with their overall business objectives. They will help and encourage readers to find creative solutions for their own social media challenges.

  • Step-by-step guide to develop and implement social media

    The step-by-step guide takes a company from the point of understanding the value of social media for business to the point of implementing a solution aligned with the company’s strategic objectives and business context.

  • Unique and comprehensive end-to-end approach

    The book introduces an integrated social media framework describing all possibilities of social media in a business and enterprise context. It focuses on ensuring sustainable use for social media along the business value chain.

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