Institute of Marketing Management, ZHAW School of Management and Law

  • ZHAW School of Management and Law

    First established in 1968 as the HWV (Höhere Wirtschafts- und Verwaltungsschule), the ZHAW School of Management and Law (SML) is one of today’s leading business schools in Switzerland, offering internationally recognized Bachelor’s and Master’s degree programs, a broad range of continuing education courses and programs, and innovative research and development projects. All programs are scientifically grounded, interdisciplinary, and strongly oriented to real-world business practices. SML’s motto “Building Competence. Crossing Borders” reflects the school’s commitment to provide superior training and continuing education opportunities and be open to the international community. The SML maintains numerous cooperative relationships with selected partner universities around the world.

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  • Institute of Marketing Management

    The Institute of Marketing Management (IMM) at the ZHAW School of Management and Law (SML) links scientific findings and solid practical experience in the field of marketing. The IMM’s activities cut across the full spectrum of modern marketing and include Bachelor’s, Master’s, and continuing education programs, research and development, as well as consulting services.

    In the field of digital and interactive marketing, the Insitute of Marketing Managements offers a Certificate of Advanced Studies (CAS) program in Digital Marketing. The participants of this continuing education program learn, based on the Social Media Strategy Framework, to develop and successfully implement a digital marketing strategy that ties into a company’s corporate and marketing strategies.

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  • ZHAW School of Management and Law