About the authors

Experts in the field of strategic management, marketing, product management, social media and interacitve value-creation share their knowledge and experience.

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  • Portrait_Lardi_Kamales

    Kamales Lardi

    Co-Editor of the book

    Kamales Lardi of Lardi & Partner is a management consultant with extensive experience in various industries. Based on her work with clients, she analysed the pre-requisites for successfully applying social media for business and developed the Social Media Strategy Framework. Kamales consults with well-known European companies and is a lecturer at ZHAW School of Management [...]

  • Portrait_Fuchs_Rainer

    Rainer Fuchs

    Co-Editor of the book

    Dr. Rainer Fuchs is a senior lecturer and the head of the Center for Product Management at the Institute of Marketing Management of the ZHAW School of Management and Law. One of his research areas is the use of social media to continuously enhance the product success along the product life cycle.

  • Portrait_Ledergerber_Armin

    Armin Ledergerber

    Co-Author

    Armin Ledergerber is a research associate at the Institute of Marketing Management of the ZHAW School of Management and Law. He focuses his activities in teaching, researching and consulting on social media marketing and interactive value creation. He is founding member of the Swiss Social Media Community.

  • Portrait_Graf_Sandro

    Sandro Graf

    Co-Author

    Sandro Graf is a senior lecturer at the Institute of Marketing Management of the ZHAW School of Management and Law. He is responsible for the Certificate of Advanced Studies Program in Digital Marketing (CAS Digital Marketing), a three months postgraduate program for senior marketing managers. His main research areas are consumer behavior and digital media.

  • Portrait_Mandl_Teresa

    Teresa Valerie Mandl

    Co-Author

    Dr. Teresa Valerie Mandl is a senior lecturer for marketing at the Institute of Marketing Management of the ZHAW School of Management and Law. She is also founder and head of T.V.T swissconsult gmbh, a Swiss consulting firm in the field of innovation management, strategic product development and material-oriented design.

  • Portrait_Rawitzer_Heike

    Heike Rawitzer

    Co-Author

    Dr. Heike Rawitzer is senior lecturer for strategic management and marketing at the ZHAW School of Management and Law. In addition, she is responsible for the operations of the masters programs. Previous to her engagement at ZHAW, she held executive management positions in the financial industry and was in charge of digital marketing initiatives.

  • Portrait_Rellstab_Rolf

    Rolf Rellstab

    Co-Author

    Rolf Rellstab is a research associate at the Institute of Marketing Management of the ZHAW School of Management and Law. He is passionate about bringing academic insights into business practice. His research interests concern relationship marketing and communication. Rolf Rellstab also directs the Certificate of Advanced Studies program in Marketing- & Corporate Communications.

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